Backpacker travel insurance is necessary for people planning to experience a new culture by journeying to Fiji.
According to fijilive.com, the country is currently working on ways to boost tourism by appealing to growing tourist markets in places like Eastern Europe, China and India. Fiji is already a popular destination for travellers from countries such as the United States, Australia and New Zealand, but authorities are planning to use internet marketing to strengthen Fiji's international brand.
According to the website, Patrick Wong, chairman of Tourism Fiji, told delegates at the Fiji Australia Business Council meeting on Denarau Island: "We need to pursue the emerging markets to diversify the tourism base, geographic mix and increase visitor arrivals."
Mr Wong added that visitors from New Zealand and Australia account for around 60 per cent of tourists to Fiji, but the country was keen to expand this base by promoting weddings, water-sports and the spectacular scenery on offer.
Backpackers are urged to buy
cheap travel insurance in preparation for their trip.
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