Sharron Livingston, editor of Travelmagazine.net, said: "When it comes to travel we Brits are spoiled for choice, and the more savvy we get about what is on offer the more we want."
Two-in-one destinations where travellers can combine the benefits of a beach and city-break are becoming increasingly popular, she added.
Beach-side cities such as Barcelona and Tel Aviv are two examples that Ms Livingston says are on the rise.
Recent research conducted by Cheapflights.co.uk revealed what destinations received the highest increase in searches online.
The Travelnomics UK Quarterly Industry Insight found that while summer favourites such as Corfu and Ibiza are still highly popular, Britons are also looking at less traditional options.
Mid-haul options such as Bodrum and Dalaman in Turkey were popular as recession-hit holidaymakers look closer to home for summer sun.
Downunder - providing competitive
cheap travel insurance in the UK for over fifteen years.