Set to take place early next week, the Tourism Futures conference will see officials and industry figures meet to discuss the future for holidays in Australia.
Despite the recent economic crisis, Tony Charters, the event's convenor, said there were a number of "bright prospects for the future".
It will be a decade of enormous adjustment and tourism can emerge as a key player in a new, green economy, but it has to embrace new technology and best practices - this is what we will be debating at the conference, he added.
Attendees are expected to discuss issues at next week's event including managing climate change, getting the most out of online technology and competing against the country's lower-priced Pacific neighbours.
Earlier this month saw Hugh Jackman picked as the nation's favourite to be the new face of tourism.
The X-Men star beat competition from the likes of Dame Edna Everage and the late conservationist Steve Irwin's daughter, Bindi.
Check out Downunder's quote engine for
cheap travel insurance to Oz.