According to the Sydney Morning Herald, the Australian tourism industry has released a raft of new offers using the micro-blogging service.
Jetstar recently used Twitter to launch a sale offering 10,000 free seats on its new Sydney-Melbourne services.
Following the campaign's success, Virgin Blue ran a Twitter sale to celebrate its ninth birthday, offering 1,000 'tweet seats' at $9 (£4.89) each to site users only.
The newspaper claims hotels have also been quick to jump on the bandwagon, with Hyatt providing a virtual concierge service helping with everything from the best way to travel from the airport to finding out what internet access is available in each hotel.
Alternatively, for more objective advice,
online travel insurance customers can look to Qantas airline's Travel Insider for tips from writers and other holidaymakers.
Recently tweeted questions and answers were on topics including finding a good tailor in Singapore and renting an apartment in Paris.
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