Young backpackers, who could include
cheap travel insurance customers, are reportedly being wooed by Malaysian tourism bosses.
According to eTravelBlackboard Australia Malaysia Tourism is calling for more backpackers and adventure travellers to visit the country.
In a meeting with key trade suppliers and partners, the tourism body urged industry professionals to encourage visits from younger holidaymakers.
Although backpackers tend to budget carefully during their stay in a country, they are likely to stay longer than other visitors from overseas.
According to Tourism Malaysia, the south-east Asian country caters for lovers of culture, history buffs, shoppers and eco-conscious travellers.
Divided into Peninsular Malaysia in the west and East Malaysia, the nation offers both white powder beaches and the black sand beach of Pantai Pasir Hitam.
The tourism body suggests Malaysia's primary appeal is its contrasts, with the iconic Petronas Twin Towers in Kuala Lumpur looking down on traditional wooden huts.
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