Online travel insurance customers may be among those skiers and snowboarders looking to less traditional locations for a snowy break this year.
According to holiday operator Crystal Ski, getting through the winter season will be a tough challenge for many companies as the euro continues to rise against the pound.
While France continues to be the most popular destination for British winter sports fans, Bulgaria is also seeing a steady amount of bookings.
Travel research published in the Post Office Ski Resort Report named Eastern Europe as the best destination for winter holidaymakers looking for a low-cost break.
Romania's Poiana Brasov ski resort is believed to be the cheapest location with a week's holiday, including equipment hire, lift passes, meals and drinks, costing just £195.76.
Even in more exclusive locations, such as France's Courcheval, skiers can still find a bargain, with prices being slashed by as much as one-quarter.
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