Worldwide travel insurance customers are looking for authentic experiences from their breaks.
This is the view of Justin Francis, co-founder of responsibletravel.com, who said that this is one way in which holidaymakers are becoming more aware of nature.
He commented: "Travellers are looking for a more authentic and real travel experience and one way to do that is to choose a holiday which is rooted in local communities, cultures and environments."
Mr Francis added that breaks such as volunteering holidays are becoming increasingly popular.
He explained that these getaways include trips linked in with conservation and whale watching holidays, citing that New Zealand is a good place for this kind of break.
According to a recent study by Travelsupermarket.com, 25 per cent of Brits have been inspired by nature programmes when choosing a holiday destination.
Breaks involving safaris, whale watching and swimming with dolphins are among the most popular trips.
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