Britons planning to travel within the UK should nevertheless buy
backpacker travel insurance in case of any mishaps along the way.
VisitBritain has encouraged British companies in the tourist sector to focus more on their advertising as the effects of the global financial crisis could convince more UK backpackers looking for adventure to head to an area of Britain that they are unfamiliar with, rather than spending more money on a long-haul flight to popular destinations like Australia or New Zealand.
A spokesman for VisitBritain said: "Britons will be thinking again about domestic destinations and will say: 'I may not go to France this year because of the exchange rate, but I may find that this is an ideal opportunity for me to holiday at home'."
Britain has a rich cultural history which can sometimes be overlooked by its own citizens, but the domestic market is waiting to be tapped by backpackers with
cheap travel insurance.
Downunder - providing competitive
cheap travel insurance in the UK for over 15 years.