New research has suggested that Britons are still determined to take summer holidays despite the credit crunch, although those on a budget are being forced to change their plans.
A survey of 1,000 holidaymakers by Travelsupermarket.com revealed that 90 per cent claimed that taking at least one holiday per year is one of the five most important factors contributing to their happiness.
Furthermore, a massive 98 per cent of respondents suggested that they would be more than willing to put luxuries on the backburner to ensure they could afford a summer break.
Bob Atkinson from the price comparison website explained that even if plans for a particular trip or the number of holidays had to be trimmed, Britons will not compromise on heading abroad at least once per year.
He said: "Those with budgets or those who have to be a bit more careful are still taking their main break, but they might be cutting it down to seven days or ten days as opposed to a full two weeks.
"We are also finding that they are not taking their additional breaks, like the shorter city type breaks."
One way of cutting costs on an expensive holiday would be to secure a
cheap travel insurance policy.