Turkey is now the most popular destination for British holidaymakers, according to a new report released yesterday (July 7th).
Independent travel retailer the Co-operative Travel conducted research which revealed that Turkey has replaced Spain as the traditional preferred country of choice for Britons taking their summer break.
The main reasons for the shift are thought to be the strength of the euro and the decrease in availability of low-cost holiday packages to Mediterranean resorts from leading companies such as Thomas Cook and Thomson/First Choice.
"Turkey has benefited most from this trend and we're seeing 30 per cent growth in bookings for holidays across all parts of the country," said Trevor Davis, head of retail distribution for the Co-operative Travel.
The report also provided a list of the top ten summer holiday destinations for Britons, with the top five comprising Dalaman (Turkey), Majorca, Crete, Bodrum (Turkey) and the Algarve.
The differences in price are considerable, with the average price of a trip to Turkey (£357) now up to £108 cheaper than that of Majorca (£465).
